skip to navigation skip to content

The Times of India: ‘Jugaad’ innovation goes global


For Indians, especially Hindi-speaking people, the word “Jugaad” is something that they have lived with … But the book written by Professor Jaideep Prabhu from Cambridge Judge Business School, along with Navi Radjou and Simone Ahuja – Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century – speaks about an innovative approach by a local person who developed an earthen fridge (which runs without electricity) as well as the big companies like PepsiCo also adopting innovative steps in a resource-strapped environment…”

Read the full article []