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The World Financial Review: Jugaad innovation: think frugal, be flexible, generate breakthrough growth

Jugaad is a Hindi word that roughly translates as “overcoming hash constraints by improvising an effective solution using limited resources”. Jugaad innovation is a powerful approach to innovation that is most active in emerging markets such as India … As written by Professor Jaideep Prabhu of Cambridge Judge Business School, along with Navi Radjou and Simone Ahuja…”

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