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Brand Strategy Insider: Brand value and Facebook likes

Aegis Media has conducted an interesting experiment to identify the value of the number of “likes” a brand has on Facebook, writes Nigel Hollis. Author refers to the research of Jon Jachimowicz and Joe Gladstone, from Cambridge Judge Business School, who conducted an experimental design project using a made-up brand.

Read the full article [brandstrategyinsider.com]