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Cambridge News: May Ball fittings for the modern day Cinderella


IT is like a modern day Cinderella; some of the beautiful gowns to be worn at this year’s May Balls have been made to order by a tailor in Vietnam, with the proceeds used to fund the education of vulnerable women. So no longer will they need the goodwill of Prince Charming to give them security. Alora is a social enterprise run by students in Cambridge that sells high quality, handmade bespoke gowns and dresses and so far has funded the training of three Vietnamese women as tailors…Dr Shima Barakat, research and teaching fellow at the Centre for Entrepreneurial Learning based at Cambridge Judge Business School, says social entrepreneurship is on the rise: “Alora is ambitious and creative as well as born global – a modern enterprise by any standards…”

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