Insead Knowledge: Head above the rest

As the recession in Europe drags on, many companies are learning to rise-up against the downward trend. But the of this year’s Industrial Excellence Awards are highly innovative companies that are supplying customers with new products they never thought that they would need. On the marketing side, “Stiplastics placed innovation – defined as ‘added value to their customers’ – at their heart,” Dr Jane Davies, University Lecturer in Operations Management at Cambridge Judge Business School told INSEAD Knowledge.”

Read the full article [knowledge.insead.edu]