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Millwardbrown: Straight talk with Nigel Hollis: More likes win approval, but what gets a brand liked?


Aegis Media has conducted an interesting experiment to identify the value of the number of “likes” a brand has on Facebook, writes Nigel Hollis. Author refers to the research of Jon Jachimowicz and Joe Gladstone, from Cambridge Judge Business School, who conducted an experimental design project using a made-up brand.

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