Rapid innovation in digital time: Frugal Innovation: can we Jugaad innovation over here?

Navi Radjou, a Fellow of Cambridge Judge Business School and a co-author of ‘Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth’ (together with Jaideep Prabhu and Simone Ahuja),  ), speaks about frugal innovation and stresses some practices inspired by emerging countries.”

 

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