Science Direct: Why the oil companies lost solar

Solar energy is a growing source of electricity supply. Oil companies including BP and Shell recognized this early on and entered the solar industry when it was still in its relative infancy. These companies invested heavily in vertically integrated solar companies that were at one point among the largest in the world. But neither BP nor Shell was successful, and they both decided to exit the solar market…Damian Miller, PhD Alumnus, Cambridge Judge Business School…”

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