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Strategy Business: Creating Greater Value in an Age of Scarcity


Frugal innovation is the ability to do more with less—that is, to create significantly more business and social value with increasingly limited financial, natural, and time-based resources. Although the “frugal” concept has many proponents today. Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise and Director of the Centre for India & Global Business at Cambridge Judge Business School…

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