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Strategy business: Siemens gets SMART by focusing on simplicity


An analysis from Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise and Director of the Centre for India & Global Business at Cambridge Judge Business School and and Navi Radjou, a fellow of the Cambridge Judge Business School and the former director of the Centre for India & Global Business on how Siemens created a new range of solutions in order to win emerging markets in Brazil, China and India…” 


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