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The Business Standard: Jugaad 2.0, The concept may be uniquely Indian but it has relevance for the West when the frugal, flexible mindset is married to the process culture, says the co-author of a popular book on the subject


At a time when consumers in the West are being prepped for Google glasses and smartphones treat voice calls almost like an afterthought, the Indian concept of jugaad or street-smart quickfix seems counterintuitive. But Jugaad Innovation, the 2012 book by Professor Jaideep Prabhu, Navi Radjou and Simone Ahuja argued it was imperative for western companies to use frugal innovation to stay competitive…

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