skip to navigation skip to content

In the media


The Guardian: ‘Jugaad’ innovation: the businesses getting creative in the face of scarcity

Beth Gardiner interviews Navi Radjou, a fellow of Cambridge Judge Business School and winner of Thinkers50 Innovation Award, about jugaad innovation. Navi says that “jugaad innovation is not just about making cheaper goods, but reinventing processes from design to manufacture to distribution.”

Read the full article []