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The Huffington Post: Fighting economic sharks is a matter of ‘jugaad’

Navi Radjou, co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth wears three hats. The first one is made in India, the country that gave the world the most powerful number called zero … In 2008, as Western economies plunged into recession, my co-authors (Professor Jaideep Prabhu and Simone Ahuja) and I came to a lucid conclusion: the traditional innovation model, built around big R&D budgets and structured processes, which sustained the growth of Western companies — and Western economies in general — throughout the 20th century was broken…”

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