Jugaad — a colloquial term in India implying an innovative yet simple solution for a daily problem. But what when that simple solution offers a multi-million-dollar answer to biz giants? In Jugaad Innovation — Think Frugal, Be Flexible, Generate Breakthrough Growth [Random House India, Rs 499], authors Navi Radjou, Professor Jaideep Prabhu and Simone Ahuja have used their experiences in business and management to research jugaad innovations across India through case studies…”
Read the full article [telegraphindia.com]
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