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The Times (MBA Supplement): Soft skills needed in hard times


Creativity was the number one competency expected of leaders in a study of CEOs by IBM in 2010. Yet creativity, essential to innovation and key to career success, is a soft skill often absent from the MBA curriculum … Dr Allègre Hadida, who runs a two-day creativity workshop at Judge business School, University of Cambridge, says: “The hard skills aren’t really differentiators in business today. The higher you get, the more you need soft skills, trying to identify and capitalise on new and exciting ideas…