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Thomson Reuters: What can ‘frugal innovation’ do for development?

Brian Owens investigates some examples of frugal innovation in India, such as testing the drinking water in rural villages for arsenic contamination with a miniature electrochemical analyser. Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge Business School, shares his insight into why and how innovators in India are frugal.

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