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Cabume: Apple rule changes force MagicSolver to seek new direction as business model crumbles


MagicSolver, co-founded by Emmanuel Carraud, CJBS MBA 2008, is to cut its losses and go for a major strategy rethink in the face of increased competition and Apple App Store rule changes which restrict third party app referral services. MagicSolver was formed after Carraud met computer science undergraduates, Oliver Lamming and Leon Palm at one of the Centre for Entrepreneurial Learning’s (CfEL) Enterprise Tuesday events.

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