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Cambridge News: Frightened to say you are sorry

‘Sorry’ shouldn’t be so hard a word, says research co-authored by David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School. He concludes that a key reason people find it so hard to apologise is that they overestimate the potential negative effects of apologising in comparison to what they actually experience when saying sorry.

Read the full article [cambridge-news.co.uk]