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Cambridge News: Supermarket price war on the horizon


Morrisons announced a £176 million loss for the last year and said it will invest £1 billion in lowering prices in order to compete with discount stores. Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at CJBS, predicts the price war will bring benefits to customers ‘in the short term, but in the longer term…the consequence will be less competition.’

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