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China Daily: Fresh ideas lead to a new management theory


China Daily investigates whether China is leading the way in the new management theory. Cambridge Judge’s Peter Williamson, Honorary Professor of International Management, and Eden Yin,  University Senior Lecturer in Marketing, argue that “the Chinese have developed a new system of management using their huge reservoir of scientists and technicians to reduce some product development cycles from 10-15 years to just one to two years with enormous repercussions for industry.”

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