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European Medical Device Technology: What medtech manufacturers need to copy from Chinese and Indian companies


Thomas Klein investigates what medtech companies need to do in order to succeed in emerging markets. Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge Business School, says that medtech companies need to adapt their product development process to target poorer communities. Jaideep said: “People who are currently left out of the growth story like the urban poor or inhabitants of smaller towns and rural areas, will be part of the development in the next ten to twenty years.

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