You may be better off by yourself if you are brainstorming for problems in your area of expertise. This is because when it comes to idea generation, there are some negative effects of being in a group. These include production blocking, where you feel that if someone else speaks you can’t listen and think at the same time, and social apprehension, where you think twice about voicing ideas.
Stelios Kavadias, Margaret Thatcher Professor of Enterprise Studies in Innovation & Growth at Cambridge Judge Business School, is cited in the FT.
Read the full article [ft.com]