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Financial Times: Saatchi chief Kevin Roberts: We live in the age of the idea, not the age of the ad’


We don’t have to be right all the time. We have to be provocative and interesting. Teaching, leading, helping others, that’s the way I make the biggest impact outside Saatchi. The number one job is to create other leaders.

Kevin Roberts was CEO in Residence at Cambridge Judge Business School for many years.

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