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Harvard Business Review: 4 CEOs who are making frugal innovation work

Cambridge Judge’s Professor Jaideep Prabhu and Navi Radjou look at the CEOs who have adopted frugal innovation “to address the needs of cost-conscious and eco-aware consumers in developed economies”. The authors say Western companies should look at the frugal innovation model in order to create “meaningful products and services that integrate four core attributes highly valued by Western consumers: affordability, simplicity, quality, and sustainability”.

Read the full article [hbr.org]