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Harvard Business Review: What frugal innovators do


In their upcoming book Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, and Navi Radjou, business consultant and Fellow in India & Global Business at Cambridge Judge, studied how the leaders from more than 50 companies in US and Europe are pioneering frugal innovation. Jaideep and Navi came up with five lessons for CEOs who’d like to adopt frugal innovation in their organisation.

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