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Innovation Forum: What can ‘frugal innovation’ do for development

The author investigates some examples of frugal innovation in India, such as testing the drinking water in rural villages for arsenic contamination with a miniature electrochemical analyser. Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge Business School, shares insights into why and how innovators in India are frugal

Read the full article [foruminnovation.blogspot.co.uk]