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MIT Sloan Management Review: Beyond forecasting: creating new strategic narratives


One of the great challenges for organizations in the current economy is making strategy under the uncertainties posed by turbulent environments, intensified competition, emerging technologies, shifting customer tastes and regulatory change. Executives often know they must break with the status quo, but there are few signposts indicating the best way forward.

Research co-authored by Wanda Orlikowski, Research Director (Organisational Behaviour & Information Systems), on strategy is featured in MIT Sloan Management Review.

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