Profit Guide: The real opportunity in big data

Small start-ups that make advanced data analysis central to their operations do better than more established SMEs that haven’t. Some businesses have created business models that are completely reliant on data.

The article quotes Dr Andy Neely, director of the Cambridge Service Alliance at the University of Cambridge, and Fellow in Business Performance Measurement & Management at Cambridge Judge Business School.

Read the full article [profitguide.com]