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The Economist: The China wave


Whereas a Western software firm typically releases an early “beta” version of a product only to a select group of guinea-pigs, Chinese firms are more likely to launch theirs straight into the market: they use consumers as co-creators, seeking their feedback and then rapidly adjusting their products.

Peter Williamson, Honorary Professor of International Management, and Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge Business School, on Chinese innovation and management.

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