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The Economist/Which MBA?: The futile search for perfection


This is an example of what Vincent Mak, a professor at Cambridge University’s Judge Business School, calls “oversearching”. In retrospect, the best thing you could have both done would have been to agree quickly on an eaterie that neither of you actively hated, rather than hold out for the perfect fit.

The Economist discusses research co-authored by Dr Vincent Mak, University Lecturer in Marketing, that was recently published in the journal Organizational Behavior and Human Processes.

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