Marlen de la Chaux, a Gates Scholar at the University of Cambridge Judge Business School, pursuing a PhD in Management Studies, investigates why buses and matatus in Nairobi are rejecting cashless payments from service users. Marlen said that one of the main reasons for this is that “much also depends on how new products and services affect a market’s existing power structures”.
Read the full article [huffingtonpost.co.uk]
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