Rachel Bridge investigates what impact social media has on business. Dr Eric Levy, Lecturer in Marketing at CJBS, said companies need to think carefully before joining social media channels.
Read the full article [telegraph.co.uk]
The Sunday Telegraph: Sales are rarely driven by tweets
Rachel Bridge investigates what impact social media has on business. Dr Eric Levy, Lecturer in Marketing at CJBS, said companies need to think carefully before joining social media channels.
Read the full article [telegraph.co.uk]
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