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BBC Radio Cambridgeshire: The big conversation with Paul Stainton

Paul Stainton looks at the cold calls and what can be done about this. The government is working on new rules that will make it more easier for consumers to prosecute the companies annoying with cold calls. Dr Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, said the these rules hopefully will stop companies harassing people: “The most big legitimate companies are pretty good in following the rules. So it will more affect the smaller sneaky companies who are trying to get people involved in any way.”

Listen to the interview (from 26m 45s, available till 24 March 2015) [bbc.co.uk]