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Business Standard: Jugaad is both a necessity and a hobby

Reporter Rohit Nautiyal interviews Cambridge Judge Business School’s Jaideep Prabhu and Navi Radjou on jugaad innovation and how companies around the world are trying to adapt the concept. “Frugal innovation is not just about cutting cost, but adding value,” says Jaideep.

Read the full article [business-standard.com]