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Cambridge Business Magazine: Doing well by doing truly good


Not every business who call themselves “social” is making a difference to society, write Cambridge Judge Business School’s Neil Stott and Paul Tracey in the Cambridge Business Magazine. “Simply calling your enterprise “social” or your organisation “community-based” isn’t enough to win over value-driven citizens who are increasingly demanding that all organisations – private, public and non-profit – truly demonstrate their positive social impact,” they say.

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