Cambridge Network: ‘Frugal innovation’ is now entrenched in the West

In 2012, the book Jugaad Innovation was influential in letting the world know how developing countries like India were doing more with less. Now its sequel, Frugal Innovation, just published, explains how Western countries have enthusiastically embraced the same philosophy. The new book is co-authored by Navi Radjou, Fellow in India & Global Business at Cambridge Judge Business School, and by Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge.

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