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City AM: Frugal innovation: Doing more with less

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, discusses how frugal innovation can help people do more and better with less, and outlines six principles that will help companies to innovate faster. “To embed these frugal principles, firms must be able to embrace large-scale change that starts at the top and percolates through the organisation. Such change isn’t easy but, if done well, can become a huge source of advantage over the competition in the long run,” he said.

Read the full article [cityam.com]