Econsultancy: Do retailers really need a customer loyalty program?

Ritchie Mehta, visiting Fellow in Marketing at Cambridge Judge Business School, looks at the retail sector and asks whether retailers really need loyalty programs in order to keep their customers engaged. Ritchie says there are much better alternative ways of generating customer loyalty, such as making the person feel special and offering ‘always-on-deals.’

Read the full article [econsultancy.com]