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Financial Times: Renault targets India small car market


Renault is launching its new made-in-India car today. The company will be the first European automaker to produce low-cost vehicles for Asian consumers. Navi Radjou, Fellow in India & Global Business at Cambridge Judge, said this launch is significant for India and developing markets: “In the next stage of globalisation, more companies will view countries such as India not just as new markets but as bases for developing new products that are then sold around the world, which is what Renault is doing.”

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