Financial Times: Sports look for new tactics to raise cash from fans

Sports clubs are turning to fans for new finance developments, writes Malcolm Moore in the FT. For sport clubs it can be tricky to get a loan from bank as there is “a level of reputational risk,” says Robert Wardrop, Executive Director of the Cambridge Centre for Alternative Finance (CCAF). “If they lend to a sports club and then it all goes wrong, then you have a problem with a large fan base.” But there are some alternatives for raising money, such as crowdfunding and “mini-bonds.”

Read the full article [ft.com]