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Harvard Business Review: Understanding trust, in China and the West


China’s economy is growing rapidly and is expected to be a number one in the next decade, surpassing the US. Western companies should take a closer look on how to build successful business relationships with China. David De Cremer, KPMG Professor of Management studies at the Judge Business School, says it’s important to build trust before doing business in Chinese executives: “In light of building international business, it is clear that from a Chinese perspective you will need to earn trust first before things get moving”.

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