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Harvard Business Review: When to forget the rearview mirror

How to forecast success in volatile environments such as music, film and the fashion industry? Can more data improve forecasts? New research co-authored by Allègre Hadida, University Senior Lecturer in Strategy at Cambridge Judge Business School, finds that collecting more data is not the best solution. The research suggests that using both artificial and human intelligence will do a better job.

Read the full article [hbr.org]