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Harvard Business Review: Why so many millennials aren’t into protest movements


Noa Gafni, CEO of Impact Squared and a Fellow of Social Innovation at Cambridge Judge, writes about millennials and why they are ‘ideal’ for conscious movements. “In a time where we’re looking for solutions, conscious movements play a key role. By bridging the Millennial generation with the people and institutions in power, conscious movements bring about the best of old and new power, on and offline organising, and global and local influence in order to address society’s biggest challenges.”

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