In order to keep product development on track companies need to pay more attention to behavioural issues, says research feature co-authored by Christoph Loch, Fabian J. Sting and Dirk Stempfhuber. In the feature authors investigate what were the difficulties of project planning and execution at Roto Frank in Germany and look at the management innovation in the company. (subscription)
Read the full article [sloanreview.mit.edu]
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