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Search A touch of frugal genius

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, outlines examples of jugaad innovation and explains why the principles are now more often adapted in western countries. “Jugaad innovation is one reason why, despite a scarcity of food, water and energy, and limited healthcare and education, India has one of the fastest growing economies in the world,” said Prabhu.

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