Real Business: While smaller than the industry in the UK, alternative finance in Europe cannot be ignored

The new report by Cambridge Judge Business School and EY found that the European online alternative finance market grew by 144% last year to nearly €3b and could top €7b in 2015. Robert Wardrop, executive director of the Centre for Alternative Finance at Cambridge Judge, said: “These new forms of alternative finance are growing quickly, and this growth is beginning to attract institutional investors. Alternative finance, at least in some European countries, is on the cusp of becoming mainstream.”

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