Reuters: ‘Six degrees of innovation’; The six business model features companies need to innovate

There are “Six Degrees of Innovation” – six matching patterns between technological change and market needs – that characterise successfully transformative business innovation, concludes a study at Cambridge Judge commissioned by AT&T. Stelios Kavadias, Margaret Thatcher Professor of Enterprise Studies in Innovation & Growth Director of Research at Cambridge Judge Business School, headed the study. He said: “This is the most comprehensive study we have ever undertaken on innovation. The Six Degrees of Innovation are present in successful innovators across all industry sectors. We believe this concept breaks new ground in identifying how and why innovation occurs.”

Read the full article [prnewswire.com]