Share Radio: Investment perspectives

Running a business in uncertain times is not easy. Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, says that frugality might be the answer. For example, emerging markets have a lot of challenges but also offers new opportunities. Frugal innovation can be easily applied in smaller companies, but large firms can also adopt these principles in order to achieve efficiency, said Jaideep.