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Strategy and Business: Aetna’s Frugal Healthcare Strategy

Cambridge Judge’s Jaideep Prabhu and Navi Radjou look at the strategy of Aetna, one of the world’s leading health insurers, and what the company is doing in order to deliver better and cheaper health insurance in the US. The authors investigate how the company is adopting principals of frugal innovation, such as re-engineering core business, in hope of improving the US healthcare system.

Read the full article [strategy-business.com]