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The Asian Age: Doing more with less innovation rising


Big companies like American Express or Unilever are looking to “do more with less,” says The Asian Age. The frugal Innovation model is getting more and more popular with top companies in developed countries. In the book Frugal Innovation, Cambridge Judge’s Jaideep Prabhu and Navi Radjou explain how Western countries have enthusiastically embraced the same philosophy.

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